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How we helped fill x2 niche marketing roles saving £9000 in recruitment fees
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Project results
Roles filled
Saved in agency fees
Project Overview:
Objective: Fill a critical Growth Marketing role.
Challenges:
- High demand for quality candidates who rarely apply directly.
- Avoid hefty recruiter fees.
- Minimise time spent on hiring without sacrificing quality control.
Solutions Provided:
- Customised interactive video adverts.
- Automated LinkedIn outreach via proprietary tool, SourceWizard.
- Referral fee system democratization.
Results:
- Candidate leads generated within days.
- Interviews conducted within a week.
- Saved £9,000 in recruitment fees.
- Filled another marketing role concurrently, effectively a "two-for-one" in time and cost savings.
David Bryant's feedback says it all: “Fawna saved me loads of time. I even found my next hire at the same time! Thanks to Fawna's tools, expertise, and support, we were able to find the perfect candidates. We couldn't be happier with the results.”
For anyone seeking a fresh, effective approach to hiring, Fawna’s suite of tools and expertise offers a compelling alternative to traditional recruitment methods.
Project execution
At the outset, every phase of our execution process was meticulously designed to save effort, time, and mental energy.
Phase 1: Understanding the Role
30 min - Fawna for hiring demo
Job Details: David sent the job description and key requirements for the Growth Marketing role.
We had a quick call to plan the hiring. The initial phase removes the guesswork and streamlines candidate targeting, ensuring you don't waste time sifting through unqualified applications.
Phase 2: Engaging Advert Creation
30 mins - 3-5 mins (per take) Where: At home, at your desk, in the bath 🛁
Create a Unicorn: We crafted a unique script and sequence, to create a bespoke interactive video advert to attract top-quality growth candidates.
With a compelling advert, JustWears and Dave attracted higher quality candidates faster, reducing the time spent on interviews and evaluations.
Phase 3: Streamlined LinkedIn Automation
15 mins - to learn the basics
LinkedIn Automation with SourceWizard: Our proprietary tool automated Dave's entire outreach process on LinkedIn.
SourceWizard did all the heavy lifting. The tool automatically targeted both active and passive candidates, eliminating manual outreach.
Phase 4: Democratising Referrals
0 mins set up time - Reviews depends on the amount
Democratise Referrals: Our system enables anyone to earn referral fees for successful candidate placements.
This turned every contact into a potential recruiter, exponentially widening JustWear's candidate pool without requiring any additional effort from Dave or the senior team.
Phase 5: Training and Support
1 hour - it was simple for Dave as he's a marketing expert - other may take longer
Training: Dave was onboarded to use SourceWizard effectively for future hiring.
Our streamlined training ensures that Dave and his admin support quickly grasped the tool, saving them the time they might spend learning a new software on their own.
Ongoing Support: We were always on hand throughout the project to resolve any issues and answer any queries Dave had.
There was no need for Dave to troubleshoot or get stuck at any point; we were there to guide him, making the process smooth and quick.
Phase 6: Review and Feedback
30 mins
Success: The Growth Marketing role was filled swiftly, alongside another email marketing role, saving JustWears and Dave personally both time and money.
The final review ensured that all Dave's objectives were met without draining internal resources, speeding up the time-to-hire and onboarding process.
With this execution plan, we aimed to make Dave's hiring process as effortless and efficient as possible.
Project results
Achieving Rapid Results in Record Time
The traditional recruitment process is often marred by protracted timelines, ranging from weeks to months, to fill crucial roles. In the case of JustWears, Fawna's approach defied this norm. We generated candidate leads within just a matter of days and successfully coordinated interviews within the first week. The swiftness of this process allowed JustWears to make quick yet well-informed hiring decisions, reducing the drag that vacancies typically create on organisational performance.
Financial Savings: A Two-Pronged Approach
- Recruitment Fees: A major pain point for JustWears was the costly fees associated with using traditional recruitment agencies. Fawna’s automated yet personalised services helped save JustWears approximately £9,000 in recruitment fees for just one role. These savings can be reinvested in other critical aspects of business development, contributing to overall organisational growth.
- Two-for-One Deal: Remarkably, JustWears also used Fawna’s services to fill another marketing role during the same period. This essentially means they received double the value for their investment in our services, making it a two-for-one in terms of cost and time savings.
Enhanced Quality of Candidates
Using our proprietary SourceWizard tool and LinkedIn outreach, JustWears accessed a talent pool that included 70% of passive candidates who aren't actively looking for a new job but are open to the right opportunity. This helped them sidestep the typical flood of unqualified candidates, significantly reducing the time traditionally spent on sifting through irrelevant applications. As a result, the quality of interviews and eventual hires was noticeably higher.
Democratising Referrals: Unlocking Hidden Value
The Fawna system includes the capability to democratise referrals, allowing not just recruiters but also average people within and outside the organisation to earn referral fees. This not only broadens the net of possible referrals but also injects a layer of trust and credibility into the process, values that are often absent in traditional recruiting methods.
Empowerment Through Training and Support
JustWears was not just provided a one-time solution but was empowered with the tools and know-how to replicate this success for future hiring needs. The training and ongoing support ensured that the JustWears team can independently utilise SourceWizard, perpetuating the cycle of efficient and cost-effective hiring.
Final Thoughts
In an era where talent is a key differentiator for business success, the cost and time efficiency of Fawna’s comprehensive solution represent more than just immediate savings. They signify a long-term investment in building a robust, quality team without the need to divert massive resources into what is often seen as a cumbersome hiring process.
JustWears' experience stands as a testament to the transformative potential of Fawna’s approach to hiring. Their satisfaction, reflected in their glowing testimonial, encapsulates the tangible value that Fawna brings to the modern recruitment process.
